Get Chosen Locally. Put Your Offer in 5,000 Mailboxes Across Southern Maryland.
Stop hoping people “see your posts.” Get in front of real households and local buyers in Calvert, Charles, or St. Mary’s County—with a limited advertiser roster and a trackable next step. Design, layout and postage included. You also receive web presence on the Southern Maryland Shopper ad directory for the issue you advertise in.
Choose the County you wish to advertise in:
Learn More: Book a 10-Minute Call
A Simple Local Advertising System That Doesn’t Rely on Algorithms
Southern Maryland Shopper is a shared direct-mail mailer that features a limited number of local businesses. Each drop is mailed to 5,000 addresses in a selected Southern Maryland area (Calvert, Charles, or St. Mary’s). Your offer is delivered where buying decisions get made—at home—with a trackable next step.
Why it Works
Tight local geography
Clear offer
Physical visibility
Trackable response
Limited advertisers (Only 30 advertisers max per issue)
Fewer advertisers = more attention per business.
2-sided oversized flyer (no envelope to open)
Design included — done-for-you (1 concept + 1 revision)
Included: Web presence on the SOMD Shopper ad directory
No long-term contract. One issue
Choose your investment level (3 options)
Do you want customers to find you by accident… or choose you on purpose?
Most marketing makes you compete for attention. Ours puts your message directly in local hands with enough presence to be noticed. And because the roster is limited, you’re not fighting 80 advertisers for the same glance.
If you’re thinking, “I don’t want to waste money,” that’s fair. That’s why this is designed as a controlled local marketing investment—5,000 addresses, one issue, trackable response with no contracts or multi-zone commitments.
How to Place Your Order Online:
Choose your County edition (Calvert, Charles, or St. Mary's)
Select your placement (3 convenient sizes and investment levels to achieve your marketing presence)
Pay in full to reserve (ZellePay, or Stripe)
Once you submit your online order, you will receive an email with a paid receipt and upload instructions for any logos or artwork for your ad.
Choose the County you wish to advertise in:
After selecting, you will be redirected to select your placement option.
Mailings target selected routes within each county; routes may rotate by issue.
Placements to suit your marketing objectives:
Select your placement, after you choose your County Edition.
Starter Spotlight— $275
Best for: businesses with a simple, strong offer who want to test local response.
Includes:
Placement in the next available Southern Maryland drop
Design included (1 concept + 1 revision)
Great for one clear offer + phone + website
Premier Feature— $550
Best Value
Best for: businesses that need more persuasion space (service pros, wellness, medical, specialty).
Includes everything in Starter, plus:
Larger, more prominent placement
More room for proof, benefits, and a stronger offer
Upgrade rate vs. two Starter spots ($550). Upgrade pricing holds until the issue fills.
Market Leader— $1,000
Best for: businesses that want maximum visibility and first consideration.
Includes everything in Premier, plus:
Largest placement / maximum visibility
QR Offer Page included (a $10 value)
Optional: Category Lock +$100
Optional Add-ons
Secure during the checkout process.
Category Lock — +$100 (per issue / per category)
First come, first reserved. Lock your category for that issue.
Popular categories that lock quickly:
HVAC • Plumbing • Electrician • Roofing • Pest Control • Landscaping • Auto Repair • Dentist/Ortho • Med Spa • Chiropractor/PT • RestaurantsQR Offer Page — +$10
A dedicated trackable offer page tied to your QR scans.
Included with Market Leader.Front-Page Feature Guarantee — +$25 (per issue). If you’re only going to run one issue, don’t hide inside it.
Secure a featured position on the front cover under the masthead for maximum visibility. Limited availability—first come, first served.
How it Works:
Choose your County edition (Calvert, Charles, St. Mary's)
Pick your placement (Starter / Premier / Market Leader)
Select Optional Add-ons (Category Lock, QR Offer Page, Front Page Feature Guarantee)
Pay in full to reserve (ZellePay, or Stripe)
Receive proof within 48 hours (approve before print)
Mail drop goes out to 5,000 addresses in the selected county area
What we need from you
Logo + offer/deadline
Phone + service area
Website
1 photo (or we can use stock photos)
Here's What Small Business Owners Say:
Limited roster = more attention per business.
No long-term contract. One issue
Tight local geography
Clear offer
Trackable response
2-sided oversized flyer (no envelope to open)
Included: Web presence on the SOMD Shopper ad directory
Choose your investment level (3 options)
Frequently Asked Questions
Is a monthly contract required?
No. You can advertise in one issue at a time.
How fast do I get my proof?
Your proof is emailed within 48 hours. One revision included.
How can I track results?
We advise you to include a strong, unique, compelling offer so that customers can redeem it at your location by bringing in the offer. Additionally, our trackable QR Offer Page is available as an add-on (+$10) and included with Market Leader.
How does Category Lock work?
Category Lock is a exclusive opportunity to showcase your business as the ultimate choice for a specific category. So, if you're a Plumber that invested in Category Lock, and another plumbing company wishes to advertise, they are simply blocked from advertising in that issue. Read our terms and conditions for specific situations for more information.
What if my Category Lock is already taken?
You will select a backup category that will be used if the primary category has been taken. Otherwise, we can refund or roll it to a future issue / different county drop. It's that simple.
I’m not sure what offer to run.
We’ll help you choose a proven offer format for your type of business.
Where does the mailer deliver to?
We use USPS public information records for households within our advertising area for each county. Each mailer targets selected routes within the county; routes may rotate by issue. Speak with your SOMD Shopper representative or read our Terms & Conditions for details.
Can I advertise in Multiple Counties?
Yes. Although there is no commitment to do so, you can advertise in one or all of our available mailers for maximum impact.
Ready to be the business they call first?
How many new customers would it take for this to pay for itself—two… three?
If you can close even a few, this is one of the simplest local investments you’ll run this year.